About Us

Welcome to Home Front Charm

At Home Front Charm, we believe that every homeowner deserves to feel confident tackling their own home improvement projects. Whether you’re hanging your first picture frame or planning a complete room makeover, we’re here to guide you through each step with clear, actionable advice that actually works in the real world.

We know what it’s like to stand in the middle of a home improvement store, completely overwhelmed by choices, or to start a weekend project only to realize you’re missing a crucial step. That’s why we cut through the confusion and give you straightforward, tested DIY guidance that respects both your time and your budget. Our tutorials are built on practical experience, not just theory – we’ve made the mistakes so you don’t have to.

Home Front Charm was created for the everyday homeowner who wants to take pride in their living space without breaking the bank or calling in professionals for every small task. We cover everything from simple fixes and maintenance tips to more ambitious renovation projects, always with an emphasis on achievable results. Our goal is to empower you with the knowledge and confidence to transform your house into a home that truly reflects your style and needs.

Whether you’re a complete beginner or a seasoned DIY enthusiast looking for fresh inspiration, you’ll find a welcoming community here. Let’s roll up our sleeves and create something beautiful together – one project at a time.

Meet The Team

Bob Jones – Founder & DIY Strategist

Bob has spent over 15 years transforming houses into homes, starting with his own fixer-upper that taught him everything the hard way. A former construction project manager, he brings professional-grade knowledge to everyday homeowners, specializing in carpentry, home repairs, and smart renovation planning. Bob’s passion is breaking down complex projects into manageable steps that anyone can follow, and he’s personally completed more than 200 DIY projects ranging from kitchen backsplashes to deck building.

Carlos Mendez – Electrical & Smart Home Specialist

With a background as a licensed electrician and over a decade of hands-on experience, Carlos demystifies everything from basic wiring to modern smart home installations. He’s helped hundreds of homeowners safely upgrade their electrical systems, install lighting fixtures, and integrate smart technology without the hefty professional fees. Carlos believes that with proper guidance and safety knowledge, homeowners can tackle electrical projects confidently – and he’s dedicated to providing that education through clear, safety-first tutorials.

Felix Rogan – Interior Refresh & Finishing Expert

Felix brings 12 years of experience in interior design and finishing work to the Home Front Charm team. His expertise covers everything from paint techniques and wallpaper installation to tile work and decorative moulding. Known for his eye for detail and budget-friendly solutions, Felix has helped countless homeowners achieve professional-looking finishes using accessible tools and materials. He specializes in teaching the small touches that make a big impact, proving that you don’t need a designer’s budget to create a designer’s results.